Marriott Vacations
Marriott Vacations Worldwide handles vacation and rental booking across global brands, serving over 20 million travelers annually.
The mobile experience needed a unified flow for discovering, comparing, and booking vacations. I tackled the challenge of creating personalized travel experiences that work across global markets and brands.
Marriott Vacations Worldwide handles vacation and rental booking across global brands, serving over 20 million travelers annually.
The mobile experience needed a unified flow for discovering, comparing, and booking vacations. I tackled the challenge of creating personalized travel experiences that work across global markets and brands.
ROLE
Information Architect (Product Designer)
RELEASE DATE
2019
Challenge
Design a discovery experience that helps users find their perfect vacation from thousands of properties across different brands, locations, and price points.
Key Considerations:
20+ million travelers annually;
Global vacation marketplace across multiple brands;
Complex booking flows simplified for mobile-first experience.
My role
As Product Designer for the mobile experience, I led the redesign of vacation discovery and booking flows across iOS and Android platforms. I worked closely with brand managers, engineering teams, and stakeholders to create unified experiences that honored brand distinctions while simplifying user decision-making.
Impact
Unified multi-brand experience
Mobile app designs were used as a foundation for the desktop experience and platform redesign. The new design is flexible enough for brand partnerships.
A more accessible app
Business leadership worried that many of our customers were long time club ownership members and the assumption was that they would not be able to handle large changes to the UI. I was able to show that WCAG 2.1 compliance was achievable.
Challenge
Design a discovery experience that helps users find their perfect vacation from thousands of properties across different brands, locations, and price points.
Key Considerations:
20+ million travelers annually;
Global vacation marketplace across multiple brands;
Complex booking flows simplified for mobile-first experience.
My role
As Product Designer for the mobile experience, I led the redesign of vacation discovery and booking flows across iOS and Android platforms. I worked closely with brand managers, engineering teams, and stakeholders to create unified experiences that honored brand distinctions while simplifying user decision-making.
Impact
Unified multi-brand experience
Mobile app designs were used as a foundation for the desktop experience and platform redesign. The new design is flexible enough for brand partnerships.
A more accessible app
Business leadership worried that many of our customers were long time club ownership members and the assumption was that they would not be able to handle large changes to the UI. I was able to show that WCAG 2.1 compliance was achievable.
Challenge
Design a discovery experience that helps users find their perfect vacation from thousands of properties across different brands, locations, and price points.
Key Considerations:
20+ million travelers annually;
Global vacation marketplace across multiple brands;
Complex booking flows simplified for mobile-first experience.
My role
As Product Designer for the mobile experience, I led the redesign of vacation discovery and booking flows across iOS and Android platforms. I worked closely with brand managers, engineering teams, and stakeholders to create unified experiences that honored brand distinctions while simplifying user decision-making.
Impact
Unified multi-brand experience
Mobile app designs were used as a foundation for the desktop experience and platform redesign. The new design is flexible enough for brand partnerships.
A more accessible app
Business leadership worried that many of our customers were long time club ownership members and the assumption was that they would not be able to handle large changes to the UI. I was able to show that WCAG 2.1 compliance was achievable.
Learnings
Designing Across Brand Systems – Built consistency without erasing brand uniqueness.
Mobile-First Scalability – Mobile experience can drive broader platform consistency when thoughtfully architected.
Accessibility as Opportunity, Not Constraint – Observing WCAG guidelines unlocked broader usability gains without major trade-offs.
Learnings
Designing Across Brand Systems – Built consistency without erasing brand uniqueness.
Mobile-First Scalability – Mobile experience can drive broader platform consistency when thoughtfully architected.
Accessibility as Opportunity, Not Constraint – Observing WCAG guidelines unlocked broader usability gains without major trade-offs.
Learnings
Designing Across Brand Systems – Built consistency without erasing brand uniqueness.
Mobile-First Scalability – Mobile experience can drive broader platform consistency when thoughtfully architected.
Accessibility as Opportunity, Not Constraint – Observing WCAG guidelines unlocked broader usability gains without major trade-offs.